Zenit
Typeface in branding for a lubricants manufacturer

A custom typeface project for Zenit, a manufacturer of motor and industrial oils, where typography became a key element of the corporate identity and packaging system.

The font solution is based on the Nekst family. The special Nekst Zenit was created based on the Nekst Black typeface using the proprietary Bbbaaarrrsss tool, a script for Glyphs that allows any shape to be transformed into a system of lines with specified parameters. In addition to the custom typeface, Nekst Semibold and Nekst Mono Semibold are used to form a unified hierarchy of text and display styles.

The project is built on a strict system of proportions: it determines not only the size range of the fonts, but also the zoning structure of the packaging. This modular approach unites all graphic elements into a coherent, logical and scalable visual system.