Founder is a classic example of an early grotesque: restrained, natural, and subtly human. The family includes ten weights with varying degrees of saturation. It was originally conceived as a typeface that expresses nothing — yet doesn’t feel completely dry.

Behind its neutral appearance lies a soft tone and a slight sense of imperfection — a trace of human presence. Founderworks especially well where there’s a need to break the dominance of pragmatic neo-grotesques: be it a website, brand identity, or captions for illustrations.

It doesn’t impose visual solutions, but creates space for them — a universal tool ready to take on any context.