Startup blends features of neo-grotesques and early grotesque typefaces. With nine weights of varying intensity, it allows for clear typographic hierarchy within a single family. It’s neutral, but not faceless — it doesn’t draw attention to itself, yet it holds the tone. Its wide proportions make it particularly expressive in display use: logos, headlines, and highlighted text blocks.

This typeface will fit well into a project that needs to stay formal yet recognizable. It’s exactly the kind of challenge a designer often faces when developing a startup’s visual identity.